TruHeight TikTok Shop Terms & Conditions

1. Purpose

These Terms & Conditions govern all TikTok Shop creator, affiliate, and promotional content created in connection with TruHeight products. By creating, publishing, or distributing content featuring TruHeight, you agree to comply with the requirements below.

The purpose of these guidelines is to ensure that all content remains aligned with TruHeight’s brand values, applicable platform policies, and content compliance standards.

2. General Compliance Standard

All content must be evaluated based on its overall net impression, not just individual words or phrases.

A word or phrase that may be compliant on its own can become non-compliant when paired with:

  • height-implying visuals

  • before and after imagery

  • exaggerated transformation framing

  • guarantee-based language

  • other non-compliant claims

Compliance is determined by the full context of the post, including:

  • spoken language

  • on-screen text

  • captions

  • visuals

  • claims

  • implied outcomes

3. Approved Messaging

The following types of language may be used only when they are presented in a compliant overall context.

3.1 General Approved Phrases

  • Provides essential nutrients

  • Designed for individuals in growth stages

  • Includes ingredients that align with nutritional needs

  • Developed for balanced dietary support

  • Formulated with bone-supporting nutrients

  • Crafted to complement daily nutritional intake

  • Offers a well-rounded nutrient profile

  • Contains ingredients selected for general physical support

  • Includes elements essential for daily wellness

  • Created with a focus on overall nourishment

  • Incorporates nutrients associated with bone and muscle health

  • Designed with active individuals in mind

  • Features a blend of carefully chosen nutrients

  • Includes components often linked to physical wellness

  • Focused on delivering comprehensive dietary support

  • Supports an active lifestyle through balanced nutrition

  • Highlights nutrients that complement physical activity

  • Tailored for individuals seeking nutritional balance

  • Offers support for those pursuing an active routine

  • Crafted with ingredients to meet various lifestyle needs

  • Prioritizes a well-rounded nutrient blend for overall wellness

3.2 Basketball and Active Lifestyle Approved Phrases

  • Move with confidence on the court

  • Stay ready for every play

  • Fuel your passion for basketball

  • Designed with active players in mind

  • Support your hustle on and off the court

  • Built for athletes who love the game

  • Keep up with the pace of the game

  • Made for players chasing greatness

  • Stay sharp, stay focused, stay in the game

  • Inspired by the energy of the court

  • Perfect for the basketball lifestyle

  • Dedicated to players who give it their all

  • Gear up for the game you love

  • Stay ready for every fast break

  • For the love of hoops and high energy

  • Stay in the game, stay on top of your goals

  • Elevate your basketball experience

3.3 Research and Science-Related Phrases

The following may only be used if TruHeight has expressly confirmed that the specific ingredient claim is supported by a matching study and approved for use:

  • Based on findings from clinical studies

  • Peer-reviewed research explored potential benefits

  • Formulated with ingredients studied for nutrient absorption

  • Includes components associated with ligament and joint health

  • Developed with research on growth-related processes

  • Created to align with the needs of active individuals

  • Informed by studies on nutrients for sports enthusiasts

  • Includes elements studied for bone and joint integrity

  • Inspired by research on physical performance

4. Required Restrictions on Claims

The approved phrases listed above may only be used if they do not imply any of the following:

  • guaranteed results

  • height increase

  • athletic superiority

  • medical treatment

  • disease prevention

  • permanent correction

  • universal effectiveness

  • rapid or instant transformation

No creator, affiliate, or seller may make express or implied claims suggesting TruHeight will:

  • make a person taller

  • increase height

  • improve basketball performance in a guaranteed way

  • produce a specific athletic result

  • treat or cure any condition

  • replace medical advice or intervention

5. Prohibited Language

The following words, phrases, or substantially similar claims may not be used in TikTok Shop content, captions, overlays, scripts, comments, or promotional copy.

5.1 Height-Related Claims

  • Height

  • Grow taller

  • Short

  • Increase height

  • Gain height

  • Make you taller

  • Be taller on the court

  • Be the tallest player in the game

5.2 Athletic Guarantees and Overpromises

  • Dunk easily after using this product

  • Jump higher guaranteed

  • Guaranteed to improve your basketball performance

  • Make every shot with our product

  • Results assured in 30 days

  • Dunk guaranteed after using

  • Jump higher within a week

  • Guaranteed to dominate on the court

  • Instantly better at basketball

  • Never miss a shot after using

  • Jump like an NBA player

  • Outperform everyone with this supplement

  • Reach professional athlete level instantly

  • Dunking success guaranteed

  • Slam dunk results in 30 days

  • Shoot 3-pointers with ease after using

  • Game-changing results for all users

  • Works for every athlete immediately

  • Transform your game with one supplement

5.3 Guarantee Language

  • Guaranteed growth

  • Fixes growth issues permanently

  • Works for everyone

  • Instant results for all users

  • Universally effective for any athlete

  • Assures performance enhancement

  • Boosts physical performance instantly

  • Promises success without exceptions

  • Overnight transformation for athletes

5.4 Medical and Disease Claims

  • Treats growth-related conditions

  • Repairs growth deficiencies

  • Cures stunted growth

  • Medical-grade solution for growth

  • Solves sports-related joint issues

  • Fixes joint pain permanently

  • Replaces medical interventions for athletes

  • Prescription-strength performance enhancer

6. Required Disclosures and Disclaimers

Where applicable or requested by TruHeight, content should include one or more of the following disclaimers:

  • Results may vary

  • Individual results are not guaranteed

  • These statements have not been evaluated by the FDA

  • This product is not intended to diagnose, treat, cure, or prevent any disease

  • Consult with a healthcare provider for personalized advice

  • Best results seen with consistent use

  • Designed for supplemental support, not performance enhancement

  • Results depend on diet, activity, and overall health

Use of disclaimers does not make otherwise non-compliant content acceptable. A disclaimer cannot cure a prohibited claim.

7. Content Direction

All TruHeight content should support the brand’s broader mission and should fall within approved content categories.

7.1 Mission-Oriented Content

Mission-oriented content should reinforce the message that growth is about more than height. It should focus on health, discipline, positive habits, and wellness.

Examples include content about:

  • why getting 8 hours of sleep matters

  • how eating clean supports the brain and body

  • how working out young helps support stronger bones

  • healthy lifestyle habits for kids and teens

  • discipline, consistency, and wellness routines

7.2 Product-Oriented Content

Product-oriented content should educate viewers about TruHeight products in a way that is helpful, informative, and non-salesy.

Examples include:

  • discussing how protein supports muscle recovery after basketball

  • explaining that a gummy may help provide nutrients someone may be missing

  • highlighting ingredients in a compliant, educational way

  • discussing wellness support without implying guaranteed outcomes

7.3 Community-Focused Content

Community-driven content is encouraged when it positively reflects the TruHeight brand.

Examples include:

  • product gifting moments

  • customers or community members wearing TruHeight merchandise

  • positive brand community engagement

  • lifestyle content that reflects the brand mission

8. Content Requirements

Every piece of TruHeight content should do at least one of the following:

  • reinforce the TruHeight mission

  • highlight a TruHeight product in a compliant way

  • combine both brand mission and product education

Content should always remain:

  • truthful

  • balanced

  • non-deceptive

  • non-medical in tone unless explicitly approved

  • free from exaggerated implications

9. Approval Requirement for Scientific or Ingredient Claims

No creator or affiliate may reference clinical studies, scientific findings, ingredient research, or benefit-based ingredient language unless TruHeight has expressly confirmed:

  1. the claim is supported by a matching study, and

  2. the claim has been approved for use in content.

Absent written or direct approval from TruHeight, such claims must not be used.

10. Visual Compliance Requirements

Even compliant language may become non-compliant if paired with prohibited visuals or framing.

The following visuals and creative approaches are prohibited if they imply height growth, guaranteed transformation, or medical outcomes:

  • before and after comparisons tied to height or body transformation

  • height-marking imagery

  • ruler or growth chart visuals

  • visual staging intended to imply increased height

  • exaggerated sports performance transformations

  • any creative that suggests a guaranteed result after use

11. Creator and Affiliate Responsibility

All creators, affiliates, agencies, and partners are responsible for ensuring their content complies with these Terms & Conditions before publication.

This includes responsibility for:

  • spoken claims

  • captions

  • text overlays

  • pinned comments

  • thumbnails

  • visual framing

  • call to action language

  • comparative statements

  • testimonial wording

12. Brand Enforcement Rights

TruHeight reserves the right to:

  • request edits to any content

  • require removal of non-compliant content

  • reject content that does not align with these guidelines

  • withhold approval for content containing unsupported claims

  • discontinue collaboration with any creator or affiliate who fails to comply

Failure to follow these Terms & Conditions may result in:

  • removal from affiliate or creator programs

  • ineligibility for future collaborations

  • forfeiture of commissions where permitted

  • additional compliance review before future participation

13. Final Standard

When in doubt, creators and affiliates should default to:

  • wellness language over outcome language

  • Education over exaggeration

  • mission over hype

  • support over guarantees

If there is any uncertainty regarding whether a phrase, claim, or visual is compliant, it should not be used unless approved by TruHeight.